Digital Marketing Courses in Bangalore offered by i Digital Academy in BTM layout is designed to teach students the most advanced Digital Marketing Concepts. At i Digital Academy we bridge the gap between traditional academia and industry demands by providing you highly sought-after digital marketing skills.
Digital Marketing Trainers at i Digital Academy have worked in leading MNC’s with years of experience in Advanced Digital Marketing Techniques. Students are sure to get the best digital marketing training based on latest trends.
Digital Marketing Training in Bangalore aims to teach students the art of leveraging technology and online marketing techniques. During the digital marketing course, you’ll explore all digital marketing platforms that are available to promote business online in an effective and efficient manner.
Students who attend Digital Marketing classes at i Digital Academy will get an opportunity to apply their skills on over 6 live online marketing projects. The online marketing course covers the complete marketing mix that includes, SEO, SEM, PPC, Adwords, Social Media, Email Marketing, Content Marketing, Web analytics and what’s relevant for both client-side and agency roles and requirements.
Thanks to our unique training methodology of dynamic lectures, digital marketing case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your digital marketing and brand-building skills during the Digital Marketing Training Process.
At the end of the advanced digital marketing course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan. You will be in a position strategize, create and effectively manages SEO, search, social media, mobile, PPC, display and email marketing campaigns, and learn how to drive and improve online conversion rates using Google analytics.
The Introduction to Digital Marketing explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.
This module will provide you with an understanding of what is involved in creating and implementing effective digital marketing campaigns.
Topics covered under this training module
The Search Optimization: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy.
You will explore keyword research and the process of selecting suitable keywords for your website, as well as other types of optimization for online content. You will understand how to create and include effective content and use meta-tags throughout your website.
Topics covered under SEO training module
The Search Marketing: PPC module will teach you about the importance of PayPer-Click Advertising (PPC), and how it can be used to effectively drive quality traffic to your website, as well as the accompanying terminology and technical skills.
During the module, you will understand how to set up a Google AdWords account and develop an AdWords campaign through three key elements: keyword research, ad copy and landing pages. The module also addresses AdWords campaign settings and on-going campaign management.
The Digital Display Advertising module will help you to create and implement effective digital display advertising campaigns. It covers the core concepts and terminology associated with digital display advertising as well as key campaign aspects including: ad formats, campaign setup and planning, target audience definition and publisher selection, campaign administration, budgeting (including different pricing metrics), measurement and optimization.
The Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter, LinkedIn and Pintrest.
This module will help you set up and prepare social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms.
The Email Marketing module will enable you to construct and deliver an effective email marketing campaign. The module will cover the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, and measurement and reporting.
The Google Analytics module will help you develop the knowledge and skills required to measure, monitor and optimize your digital marketing activity. This will equip you with the technical understanding and insights to build an online reporting structure for your business.
In order to monitor and measure online traffic, you will know the range of specialist tools on offer. You will also explore the business benefits of using analytics tools as a standard.
Yes, students will be given a hard copy and digital copy of the course content.
You can join back any of the existing class within 6 months and from the date of registration.
Anyone with a zeal to learn Digital Marketing Training can enrol in the 5 Week Digital Marketing Training Program
Yes, Students can make payments in 2 instalments. 1st instalment to be made after the demo class and 2nd instalment should be made within 15 days from registration date
Yes, you will get 5 certifications from Google and a course completion certificate from i Digital Academy
We offer placement assistance to all the students for upto 6 months from the date of registration.
The Digital marketing is used for interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman.
Inbound Marketing: In Inbound technique, we take the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
Outbound Marketing: The Outbound marketing segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums.
In digital marketing, keyword is a word that a user enters into search engine to find specific information. Keywords are very important for SEO and better page ranking. Where and how you place the keywords is directly reflected on your page ranking.
Digital marketing is facilitated by multiple channels. There are some multiple online marketing channels:
Search engines plays a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are:
It is the amount spent to get an advertisement clicked.
Flat rate PPC : In flat rate PPC, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.
Bid based PPC : In bid based PPC, the advertiser goes for bid in a private auction hosted by a publisher. The advertiser informs publisher for the maximum amount of bid he is willing to pay.
Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.
Conversion rate is way to make more visitors to your site. You have to focus on the following things to increase the conversion rate:
On-page optimization: on-page optimization is used to deal directly with the content and the structure of the website.
Off-page optimization: Off-page optimization is a technique which is used to boost your search ranking by getting external links pointing back to it.
Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.
Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and custom Ads.
Now a day, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.
The customer's reachability of online marketing is more than offline marketing.
I had great experience, Learning Digital Marketing from i Digital Academy is the one of the best institute for students. In this institute has highly skilled trainer, trainer delivered very good theoretical or practical knowledge.
There is a lot of scope for the individuals who study Digital Marketing. At i Digital Academy we have good placement support, proper training process, good technical knowledge, and real time exposure to live projects.
Professional and well-skilled faculties are giving trained me to develop Digital Marketing Skills. Here They do have lab facilities which is very much useful for the students. Very good coaching i Digital Academy.
Good training institute to learn Digital Marketing! I am pursuing online marketing course. The teachers here are excellent and they have helped me in developing my final year project.