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Learn Advanced Digital Marketing in Bangalore

Digital Marketing Courses in Bangalore offered by i Digital Academy in BTM layout is designed to teach students the most advanced Digital Marketing Concepts. At i Digital Academy we bridge the gap between traditional academia and industry demands by providing you highly sought-after digital marketing skills.

Digital Marketing Trainers at i Digital Academy have worked in leading MNC’s with years of experience in Advanced Digital Marketing Techniques. Students are sure to get the best digital marketing training based on latest trends.

best digital marketing courses in bangalore

Digital Marketing Training in Bangalore aims to teach students the art of leveraging technology and online marketing techniques. During the digital marketing course, you’ll explore all digital marketing platforms that are available to promote business online in an effective and efficient manner.

Students who attend Digital Marketing classes at i Digital Academy will get an opportunity to apply their skills on over 6 live online marketing projects. The online marketing course covers the complete marketing mix that includes, SEO, SEM, PPC, Adwords, Social Media, Email Marketing, Content Marketing, Web analytics and what’s relevant for both client-side and agency roles and requirements.

Thanks to our unique training methodology of dynamic lectures, digital marketing case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your digital marketing and brand-building skills during the Digital Marketing Training Process.

At the end of the advanced digital marketing course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan. You will be in a position strategize, create and effectively manages SEO, search, social media, mobile, PPC, display and email marketing campaigns, and learn how to drive and improve online conversion rates using Google analytics.

  • 7 lakh Job opening for Digital Marketing related profiles in 2017
  • Begin your career as Freelancer, entrepreneur or Digital Marketer
  • Digital Marketing Strategies are easy to learn and implement
  • Every company needs an Internet Marketer to manage organizations online presence
  • Digital marketing is recession proof
  • All Digital Marketing skills are in demand around the world
  • Digital Marketing has the highest growth rate in last decade
  • Google Certification for Analytics and Adwords

  • Online marketing coordinator
  • Online marketing manager
  • Digital campaign manager
  • Digital specialist
  • Content producer/manager
  • SEO specialist
  • Social media/community manager
  • Web analytics manager
  • E-Commerce manager

  • Graduate Students in final semester
  • Fresher’s and Job seekers post-graduation
  • Working Professionals who wish to change their career
  • BPO Employees
  • Freelancers
  • Marketing Professionals
  • Brand Managers
  • Entrepreneurs
  • Start Ups

The Search Optimization: SEO module will help you to understand the concept of Search Engine Optimization (SEO) and how you can leverage key techniques to improve your website’s organic ranking on search engine results pages (SERPS) to drive more traffic. It also covers key terminology and technical insights necessary to cultivate an effective SEO strategy.

You will explore keyword research and the process of selecting suitable keywords for your website, as well as other types of optimization for online content. You will understand how to create and include effective content and use meta-tags throughout your website.

Topics covered under SEO training module

  • Introduction to SEO
  • What is Search Engine Optimization?
  • Why you need Search Engine Optimization?
  • Search Engine Basics
  • How Search Engine Works
  • Major Search Engines and Directories
  • Google Algorithm
  • What is Page rank?
  • Dealing with Crawlers
  • Keyword Research and Analysis
  • Competitor keyword analysis
  • Finding appropriate Keywords
  • Keywords Planner Tool
  • High and low Competition keywords
  • On-page optimization
  • Off-page optimization
  • Others tools for keyword research
  • Real-Time Digital Marketing Training
  • Hands on Practical Experience
  • Work on 6 live Projects
  • 6 Months Student Support
  • Professional Digital Marketing Trainers

Our Digital Marketing Trainers are professionals who have

  • More than 6 Years of experience in Digital Marketing
  • Have worked on real-time Digital Marketing projects
  • Working as Digital Marketing Consultant in top MNC
  • Strong Theoretical & Practical Knowledge about Digital Marketing Concepts
  • Certified Digital Marketing Professionals

Digital Marketing Placement Training in Bangalore

  • 100% placement assistance for Digital Marketing Students
  • Resume Support
  • Mock Interviews

Locations for Digital Marketing Training in Bangalore

Our Digital Marketing Training Centres
  • Digital Marketing Training Centre in Bangalore
  • Digital Marketing Training Centre in BTM Layout
  • Digital Marketing Training Centre in JP Nagar Centre
  • Digital Marketing Training Centre in Bannerghatta Road
  • Digital Marketing Training Centre in Koramangala
  • Digital Marketing Training Centre in Jayanagar
  • Digital Marketing Training Centre in Marathahalli Centre

Digital Marketing Training Batch in Bangalore

  • Regular Batch (Morning, Day time & Evening)
  • Weekend Batch for Digital Marketing Training
  • Saturday and Sunday Morning and Afternoon batch

Digital Marketing FAQ

Do I get access the Digital Marketing Course Material?

Yes, students will be given a hard copy and digital copy of the course content.

If in any case I'm unable to complete the Digital Marketing program due to personal issues, will there be an extension?

You can join back any of the existing class within 6 months and from the date of registration.

Who can apply for this Digital Marketing Course?

Anyone with a zeal to learn Digital Marketing Training can enrol in the 5 Week Digital Marketing Training Program

Do you provide Instalment facility to the aspiring students and how does it work?

Yes, Students can make payments in 2 instalments. 1st instalment to be made after the demo class and 2nd instalment should be made within 15 days from registration date

Will I get Certification for Digital Marketing Training?

Yes, you will get 5 certifications from Google and a course completion certificate from i Digital Academy

Do you support Placement assistance post completion of Digital Marketing course?

We offer placement assistance to all the students for upto 6 months from the date of registration.

Explain Digital Marketing?

The Digital marketing is used for interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman.

How would you categorize the digital marketing?

Digital marketing can be categorized into two segments:

Inbound Marketing: In Inbound technique, we take the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.

Outbound Marketing: The Outbound marketing segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums.

What are the activities used to promote Digital marketing?

The digital Marketing activities are
  • Search Engine Optimization(SEO)
  • Search Engine Marketing(SEM)
  • Content Marketing
  • Content Automation
  • Campaign Marketing
  • E-commerce Marketing
  • Social Media Marketing

What is keyword in digital marketing? What is its importance for SEO?

In digital marketing, keyword is a word that a user enters into search engine to find specific information. Keywords are very important for SEO and better page ranking. Where and how you place the keywords is directly reflected on your page ranking.

Name some digital marketing channels?

Digital marketing is facilitated by multiple channels. There are some multiple online marketing channels:

  • Affiliated Marketing
  • Display Marketing
  • Email Marketing
  • Search Marketing
  • Social Marketing
  • Social Media
  • Social Networking
  • Online PR
  • Video Advertising

What are Search Engines?

Search engines plays a very vital role to find out the specific and relevant information through World Wide Web. Some major search engines are:

  • Google
  • Yahoo
  • Bing etc.

What do you know about PPC?

It is the amount spent to get an advertisement clicked.

What are the primary models for determining Pay Per Click?

Following are two primary models for determining Pay-Per-Click:

Flat rate PPC : In flat rate PPC, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.

Bid based PPC : In bid based PPC, the advertiser goes for bid in a private auction hosted by a publisher. The advertiser informs publisher for the maximum amount of bid he is willing to pay.

What qualities an effective PPC should contain?

An effective PPC keyword should be:
  • Relevant: List out the targeted keywords.
  • Exhaustive: Apart from most popular keywords it should include the "long tail of search".
  • Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting.

What is Google Adwords?

Google Adwords is the most popular PPC advertising system in the world. It follows Pay Per Click model. The AdWords platform facilitates website owners to create ads that appear on Google search engine and their other properties.

How would you optimize the conversion rates per PPC?

Conversion rate is way to make more visitors to your site. You have to focus on the following things to increase the conversion rate:

  • Write content which is very relevant to the keyword or search query.
  • Maintain a high degree of relevance between your ads and corresponding landing pages.
  • The webpage should easy registering process, signing up for a newsletter or making a purchase.
  • Check design of your landing page which should have right combination of color, layout and GUI to attract more customers.

Where should you use your keywords to optimize your site ranking?

It is very important to place your keywords on appropriate area for better page ranking. These areas are:
  • Keyword in Website URL
  • Keyword in Website Title
  • Keyword in Meta tag
  • Keyword in Web page content
  • Keyword density in body text
  • Keywords in Headlines

Which are the most useful online marketing tools?

The most useful online marketing tools are:
  • Google Analytics
  • Digital point keyword tracker
  • Crazy egg heat maps
  • Keyword discovery
  • StumbleUpon
  • XML Sitemap Generator
  • Favicon generator
  • SubmitExpress Link Popularity

What do you mean by on-page and off-page optimization?

On-page optimization: on-page optimization is used to deal directly with the content and the structure of the website.

Off-page optimization: Off-page optimization is a technique which is used to boost your search ranking by getting external links pointing back to it.

How would you avoid the penalty in digital marketing?

Follow the below points to avoid the penalty:
  • Do not link to any other site with bad page rank.
  • Avoid Poison words. For example word "link", when you hypertext this text to give the link to your site it becomes poison words.
  • Avoid stealing text or images from other domains.
  • Avoid re-directing users to another page through refresh meta-tags - don't immediately send user or visitors to
  • another page even before he or she clicked on the web page link.

Specifies the characteristics of bad links.

The main characteristics of bad links are:
  • Links from sites that are unrelated to your sites.
  • Links from low Page Rank and Low traffic.
  • Links from link exchanges.
  • Links from those sites that are not in Google index.
  • Paid links.
  • Link from the same anchor texts coming from multiple sites.
  • Spammy links from blogs or articles.

What is the difference between direct marketing and branding?

Difference between Direct marketing and Branding:

Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.

Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and custom Ads.

Why is online marketing preferred over offline marketing?

Now a day, it is an era of digital marketing. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects is extraordinary. One can reach many individuals online and you can set your target as worldwide. Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.

The customer's reachability of online marketing is more than offline marketing.

Featured Digital Marketing Courses

i Digital Academy

4.9 out of 5
based on 2314 ratings.

Akshay T K

Excellent Digital Marketing Training

I had great experience, Learning Digital Marketing from i Digital Academy is the one of the best institute for students. In this institute has highly skilled trainer, trainer delivered very good theoretical or practical knowledge.

Chetan Nag

Advanced Digital Marketing Concepts

There is a lot of scope for the individuals who study Digital Marketing. At i Digital Academy we have good placement support, proper training process, good technical knowledge, and real time exposure to live projects.

Shetty Babu

Professional Training

Professional and well-skilled faculties are giving trained me to develop Digital Marketing Skills. Here They do have lab facilities which is very much useful for the students. Very good coaching i Digital Academy.

Amrita Roa

Good Training Institute!

Good training institute to learn Digital Marketing! I am pursuing online marketing course. The teachers here are excellent and they have helped me in developing my final year project.