Every Business needs Digital Marketing Tools; let it be small or a big one. Digital Marketing plays a key role in every industry helping companies grow using the latest marketing Strategies and Techniques.

To achieve all these progress through Digital Marketing, you need to start implementing all the Digital Marketing concepts to your website or Marketing funnel. Thanks to all the Digital Marketing tools available online, this helps in analyzing the website very clearly and accurately. The main role of the Online Marketing tools is not only to analyze the website but also to suggest improvements for better conversions.

Here is a list of 41 Effective Digital Marketing Tools that can be used to ease overall Online Marketing efforts

Learn How to Implement these tools with Digital Marketing Course at I Digital Academy

1.HootSuite

When it comes to Digital Marketing, social media plays a very important role as most of the people spend their most of the time in Social Media which is enabling all the Digital Marketers to promote their brand and products in Social media so as to get the maximum number of reach. This can be easily achieved by Hootsuite.

HootSuite provides us to login to multiple platforms of Social Media. This will allow us to post images, run campaigns, comment, like, monitor all the social media without any problem in one website itself. All the campaigns and image postings can be scheduled and posted. This would make the work of every Social Media Marketing Representative very easy. Hootsuite is providing very important and useful software and allows reducing all the social media works.

2.Moz Local

Do you owe your own business and you want to share your business name, address and all the details among every other businesses and maintain a consistent listings across the web.

Then Moz Local provides consistent and accurate listings online helps customers find your brick and mortar business more easily. Moz Local creates and maintains business listings with our partner sites which makes it easy to push business listings to the major data aggregators, plus other important sites and apps in Google Search Engine. You can use Moz Local to create and update your online business listings, manage your location information at any time and find/delete duplicate listings.

To sign up for Moz Local you’ll need to make sure you have a verified Google Maps or Facebook Local Business page that matches the business name, address, and phone number for the listing you’re hoping to manage through the tool. Hence, Moz local is very important and helps in listing your business.

3.SEO BOOK

SEO Book.com is a leading SEO website which was founded by Aaron Wall. SEO Book site is basically offering all types of marketing tips, search analysis, online business tips and many more which are related to the SEO and its concepts. This site was basically designed and started as a blog site that were describing about DIY SEO tips which used to sell all the leading SEO eBooks and are sold well for years.

Search is the most powerful marketing channel ever created because it is demand driven. This is never going to be changed and SEO Book search will help to grow the businesses to its full potential. This tool will help you to analyse more and more about the SEO and its working which can directly help you to understand all the changes taking place in SEO and you can build business strategy that puts you ahead of the competition.

4.Yoast

Yoast is the tool which is very widely used to optimize the websites completely as it includes all the aspects which are available in the websites. The main advantage of using Yoast is to make the website usable, easier navigation, faster and reliable.
The main and the popular CMS based website building application known as wordpress uses a plugin for all kinds of SEO works which has to be implemented in the website. There are lot of frequent and common issues which are being rectified and analysed by Yoast group itself and are frequently writing all the articles based on all such issues.

Yoast also offers SEO Courses in their Yoast Academy where you can learn all the aspects and all the site owners can make their website rank well.

5.Optimizepress

OptimizePress is the new way to create high converting landing pages, sales pages and membership portals. It has multiple qualities which are mainly utilized by many Digital Marketers.

Optimizepress can create number of pages like:
Landing Pages – These can be used to create very high and very converting landing pages which will help you to get the leads through the landing pages generated by the Optimizepres
Sales and Marketing Page – It can create full-scale marketing sites and scale pages
Free Training and Course Pages – It provides a full proof progress bar generated by the Training and Course Pages
Webinar Registration Page – It can Create a very good and impressive highly impacted pages
Secure Membership portals- The details of all the member and all the contents are very secure and protected with Secure Membership portals from Optimizepress
Product launch funnels – Optimizepress brings the all-new launch suit to create the product launch funnels
Authority Blogs – They also offer a premium blogging system which will allow you to grow your audience.

6.BuzzStream

Buzzstream will provide provisions like:
1.Add all the bloggers, social Profiles websites to your Database in Just 1 click.
2.Use Simple Keywords to easily Discover New Influencers.
3.It discovers all the contact information, Social Metrics by just the URL link.
4.Segment your contact list to research all the opportunities and Build Lists.

7.HARO

Help a Reporter out (HARO) is the most popular sourcing service in the English-speaking world, connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. Its straight-forward pitching process allows sources to find topics related to their expertise, industry or experience, while allowing journalists and bloggers to spend more time writing and less time sourcing. HARO reaches more than 800,000 sources and 55,000 journalists and bloggers, making it a vital tool for brands and reporters alike.

8.Google Analytics

It is a freemium web analytics service offered by Google for free that tracks and reports website traffic. These are also connected to adwords and they can monitor all the campaigns by tracking landing page quality and conversions (goals). Google Analytics has both the basic level dashboard-type data for all the normal users and in-depth data to get all the information in Detail. It can also analyse the pages which are not performing well, the time any individual has spent on the website.

Google Analytics also has a very good Real Time Analytics report where you can check the number of visitors who are currently visiting your website. There are many more in-depth details which you can get it from Google Analytics and it’s free. You can get all the Details about your website only when you add the Google analytics code your website through which you can get each and every moments information with all the details which can help you to strategize your new techniques to get more traffic and engage the visitors more and more on your page.

Learn Google Analytics at I Digital Academy

9.TweekDeck

TweetDeck is a social media dashboard application for the management of Twitter accounts. It was previously an original and independent app but later on twitter acquired it and integrated it into twitter’s interface. It interfaces with the Twitter API to allow users to send and receive tweets and view profiles.

10.Google AdWords

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Learn Adwords at from experts at i Digital Academy

11.Canva

Canva is a free graphic-design tool website. This website provides you an access to over millions of photographs and elements. They even provide predefined different sizes of the image based on all the platforms like FB, Google+ and LinkedIn etc. You don’t have to be a professional designer to use this. Anyone with an interest in Designing can easily create an image with all the tools available in it.

12.Upwork

Upwork, formerly Elance-oDesk, is a global freelancing platform where businesses and independent professionals connect and collaborate remotely and it is tool which is used to find and hire a freelancer without wasting much time. This website also provides you the provision to interview and hire to work with the agencies through the company’s profile.

13.Copyscape

This software is used to check the plagiarism in any of the contents. This is a free tool and it lets you check the complete duplicate content in any of the website, blog or article etc. This will help you to analyze and build unique and exclusive contents for your SEO works.

14.Google Search Console

Google Search Console which is formerly known as Google Webmaster is mainly used to analyze, check and provide you a complete report on your website and your pages. Google Search Console is used not only to analyse but also to submit the sitemap of any particular website which will allow Google to index each and every page of your website. You can even find out the errors and correct it.

15.Sprout Social

Sprout Social is a social media management tool or a platform which is used by any businesses to power their social communication through increasing the business by adding up new customers and Clients. This Particular software and tools help teams save time managing they’re social while creating remarkable brand experiences. It is used by every business like Agencies, Small Business or an Enterprise.

16.SEMRUSH

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. SEMrush is a helps to analyze and improve content for the user and also helps the user to analyze competitors work. With this you will be able to track all the useful information which can be implemented to your website to get a good result and to increase your ranking and visibility.

17.PicMonkey

PicMonkey is an online photo editing and design service who offers graphic design and photo editing tools, as well as a large selection of design templates for wedding invitations, announcements, thank you cards, business cards, etc. It can be easily accessed from a web browser, or through the PicMonkey mobile app. PicMonkey free users can access most of the tools and features on the site, and membership provides the full design and photo editing workflow, including saving, sharing to social accounts like Facebook and Twitter, and access to Hub. Hub is PicMonkey’s integrated cloud storage option—photos and designs saved in Hub are re-editable, and can be accessed from both mobile and desktop.

18.TextBroker

TextBroker is a leading article and content writing service provider. Let it be a blog post, product description or any technical contents, textbroker authors and content writers can provide you the best and unique content which will make all the audience to get attracted towards your content and thereby increase the traffic and your search engine ranking. This is a very good platform from where you can easily get contents of your desire with an excellent quality.

19.MailChimp

MailChimp is the world’s largest marketing automation platform. It provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand. It is also called as the platform where from small e-commerce shops to big online retailers can find their audience, engage their customers, and build their brand. This tool is mainly used to keep each and every customer posted and updated through email marketing and can achieve few parameters like branding and re-marketing which will eventually allow the business owners to grow their business.

20.Optimizely

Optimizely makes customer experience optimization software. The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing. Optimizely also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising.

21.Digg Digg

Digg Digg is one of the most popular sharing plugins for WordPress blogs with over 330,000 downloads to date. It adds a nice floating bar to your blog. It also gives you lots of other options to add sharing buttons to your site. This is a very good plugin which can be utilized my any of the bloggers and website developers so that other who are visiting the page can easily share the blogs to any of the social media or any other sharing platforms.

22.Uber Suggest

Uber Suggest is the tool which helps you in generating keyword ideas and you can get many keyword suggestions which will help you in creating a very good content which would be competitive and help you to increase your website visibility in search engine result pages. These keyword would help you to keep your website competitive.

23.WISTIA

Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors. It is the best tool which helps you to post your videos with a very smooth audio, allows you to boost your video marketing and have a very good control over your contents. All these parameters can be checked with the help of wistia in order to increase your reach.

24.Medium

Medium is said to be as an article or blogging sites where you can read and write the stories that you would like to share or the stories that you want everyone to know. You can post as many numbers of blogs and gain more attentions from the audience by writing on interesting topics. It is a very simple way to increase the SEO results and thereafter increase the rank and DA of the website.

25.AWeber

AWeber is an another platform like mailchimp who are providing email marketing software that include newsletters emailing, autoresponding, and RSS-to-email converting features. With all these tools you can always be in touch with your clients by keeping them updated. Newsletters can be generated and can be sent to many at once, this will always keep every customer updated. Auto responder is very necessary as this would keep every customer updated if you are not available.

26.Crazyegg

CrazyEgg is the tool which gives a complete analysis of your website. Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates. This would be very useful for you to strategies your own techniques so that you can rank higher among your competitors.

27.SharedCloud

SharedCloud is a platform where we can check and track the entire shared URL. Likes, tweets and many more per page. This helps us to always be engaged with everyone on every social media platform.

28.Moz

Moz or Mozbar browser extension lets you to perform a range of SEO tasks from the browser which includes keyword research, an authority audit, schema validation and SEO metric reporting. All these information you can get it easily from MOZ extension which is very useful for any digital marketer to perform all the SEO works.

29.Ahrefs

Ahrefs is a toolset for SEO & marketing running on Big Data. They provide all the information about back link checking, competitor analysis, keyword research and more which will help an individual to analyse how competitors are performing and where you are standing among them.

30.Unbounce

Unbounce is an independent platform, similar to WordPress that helps you create attractive landing pages at a cheaper cost. Unbounce is termed as the best landing page builder for reducing turnaround time & converting more traffic where you don’t require any coding.

31.Prezi

Prezi is a presentation tool that can be used as an alternative to traditional slide making programs such as PowerPoint. Instead of slides, Prezi makes use of one large canvas that allows you to pan and zoom to various parts of the canvas and emphasize the ideas presented there.

32.Blog Topic Generator

Prezi is a presentation tool that can be used as an alternative to traditional slide making programs such as PowerPoint. Instead of slides, Prezi makes use of one large canvas that allows you to pan and zoom to various parts of the canvas and emphasize the ideas presented there.

33.Sumo

It was formerly known as SumoMe. Sumo is a suite of free tools that can be used to grow your website’s traffic. The Sumo tools are easy to install and work on any website. It also provides a free list of link building website.

34.BuiltWith

It is called as the Web technology information profiler tool. This tool is mainly used to analyse and find out what a website is built with. You can get all the website details with the help of BuiltWith.

35.MOZ (Open Site Explorer)

Open Site Explorer from MOZ makes SEO, inbound marketing, link building, and content marketing easy to understand and implement. MOZ provides you with all the information which includes the competitive link research, explore backlinks, anchor text and many more.

36.Woorank

WooRank is a digital SEO solution that provides automatic website reviews as well as personalized tips for boosting traffic, leads & sales. This includes Mobile rendering, SEO, Social Media data, backlinks, SERP ranking, usability & servers optimization.

37.Majestic

Majestic is a link intelligence tool for SEO and Internet PR and Marketing. The Site Explorer shows inbound link and site summary data. The best part is that it’s free, at least a big part of it is, and definitely holds its own against tools such as Linkscape from Moz and link data from RavenTools.

38.LeadPages

LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list.

39.BuzzSumo

LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list.

40.Quora

Many Content Marketers are using Quora as a platform where they can find Quotes, Answers, Questions and to get answers to their complex queries. This would also help the content marketers to make their content more accessible and reachable to most of the people.

41.OptinMonstor

OptinMonstor is a powerful lead generation software that converts abandoning visitors into subscribers with their dynamic marketing tools and exit technology.

42.QuickSprout

This is a free tool provided by Neil Patel which is used to measure website SEO, Social Media impact, mobile responsiveness and many more information you can get it in free.