Learn SEM Training from Experts
Search Engine Marketing (SEM) Training in Bangalore offered by I Digital Academy in BTM Layout enables the students to learn the most advanced concepts of paid advertising. SEM PPC training covers all forms of paid ads like PPC, search advertising, Display advertising, shopping ads, mobile ads and Video ads. At the end of the SEM course you will be eligible to Google certification for Adwords.
After completion of SEM training in Bangalore you can get a job in companies as a SEM analyst or start growing your own business. You will be eligible to take up Google Certification for Adwords once you have completed SEM course.
SEM PPC Training at I Digital Academy
During the SEM Course, we teach you to optimize your website and ads to outperform the competition using effective PPC and Display campaigns. Know how to drive high quality traffic to your site by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image and landing page optimization.
Identify how to reach your marketing goals by including strong SEM techniques and paid search strategies along with the overall digital marketing plan. This SEM course will cover planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing. Learn to manage and optimize your campaigns for improved performance and value-added content to be leveraged across all online channels. Measure the success of these techniques to evaluate what works best for website conversions.
Why SEM Training from I Digital Academy?
- SEM training offered by experienced consultants
- Work on live SEM projects and gain hands on experience
- Practical classes to demonstrate real-time scenarios
- Opportunity to execute your learning practically
- 100% Placement Support for full time/freelancing/internship opportunities
What will I learn during the SEM Course?
- SEM Overview
- Pre-Course Preparation
- Introduction To Digital Marketing
- Adwords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Tools and Best Practices
- Google My Business
Who can learn SEM in Bangalore?
- Graduate Students in final semester
- Fresher’s and Job seekers post-graduation
- Working Professionals who wish to change their career
- BPO Employees
- Marketing Professionals
- Brand Managers
- Start Ups
SEM Training Course Content
- Learn in detail about Google Search and Display Campaigns
- Keyword bidding
- Managing campaign performance
- Work with Google Ad Scheduling
- Ad Delivery
- Learn about Conversion Tracking
- Code Tracking
- Link with Google Analytics
- Advanced SEM concepts and implementation
- Overview of Google AdWords
- Introduction to Inorganic Search results
- Google AdWords and PPC advertising
- keywords bidding
- Google AdWords Account Setup
- AdWords Account Structure
- Working with Campaigns, AdGroups, Keywords, Ads, etc.
- Advertising Campaign Types - Display, Search., Shopping and Video
- Comparison between Search and Display Campaign
- Understanding of how AdWords rank Ads
- Detailed description of AdWords Algorithm(Adrank), Adwords Quality score
- Importance of Quality Score
- What is CPC, CTR and ROI
- Importance of CTR
- Bids and Budget
- Search campaigns and its Types including Standard, Dynamic Search
- All features and Product Listing Google Merchant Centre
- Creating your First Search Campaign, Campaign Settings
- Location Targeting and its Types
- Bidding Strategy (CPC)
- Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding
- Enhanced CPC, CPA, Flexible Bid Strategy
- Advantages and disadvantages of Bid strategies
- Adwords Ad groups
- Adwords ad extensions its Types and importance Ad-extensions and its Types
- Add Ad-extensions in Campaign
- Using Keyword planner
- Finding appropriate keywords
- Add Keywords in AdGroup, Keyword Planner Tool, Different types of f Keywords-Boards, exact, phrase etc.
- Advantages and Disadvantages of Keywords
- Ads Creation
- Ad metrics
- Display URL
- Destination URL
- How to write an Ad Copy?
- Good and bad examples of Ads
- Understanding the use of Conversion Tracking
- How to set up Conversion Tracking
- Track Code in website
- Verifying Conversion statistics
- Optimizing campaigns through AdCopies
- Ways to increase CTR
- Quality Score and how to increase it
- Significance of Negative Keyword
- Evaluate Campaign statistics
- Conversion Report in Optimization
- Keyword Optimization
- Identify Fraud Clicks
- Display Campaign Creation
- All features and Mobile App
- Increasing engagement through Remarketing
- Comparison between Display and Search Campaign Settings
- Performing campaign settings
- Google Ad Scheduling
- Google Ad Delivery
- Placement of Ads
- Creating various AdGroups
- Using display planner tool
- Finding relevant websites for ads placement Creating text ads
- Creating banner ads using tools
- Uploading banner ads
- Examples of good/bad banner ads display campaign
- Display Campaign Optimization
Search Engine Marketing Course Features
- Real-Time Search Engine Marketing Training
- Hands on Practical Experience
- Work on live Projects
- 6 Months Student Support
- Professional Digital Marketing Trainers
Search Engine Marketing Trainer Profile & Placement
- More than 6 Years of experience in Search Engine Marketing
- Have worked on real-time Search Engine Marketing
- Working as Search Engine Marketing Consultant in top MNC
- Strong Theoretical & Practical Knowledge about Search Engine Marketing Concepts
- Certified Search Engine Marketing Professionals
Search Engine Marketing Placement Training in Bangalore
- 100% placement assistance for Search Engine Marketing Students
- Resume Support
- Mock Interviews
Our Digital Marketing Training Centres
- Search Engine Marketing Training in Bangalore
- Search Engine Marketing Classes in BTM Layout
- Search Engine Marketing Coaching Centre in JP Nagar
- Search Engine Marketing Training Institute in Bannerghatta Road
- Search Engine Marketing Course in Koramangala
- Search Engine Marketing Tutorials in Jayanagar
- Search Engine Marketing Tuitions in Marathahalli Centre
Search Engine Marketing class Batch timings in Bangalore
- Regular Batch (Morning, Day time & Evening)
- Weekend Batch for Search Engine Marketing Training
- Saturday and Sunday Morning and Afternoon batch
Do I get access the SEM Course Material?
- Yes, students will be given a hard copy and digital copy of the SEM course content.
If in any case I'm unable to complete the SEM program due to personal issues, will there be an extension?
- You can join back any of the existing class within 6 months and from the date of registration.
Who can apply for this SEM Course?
- Anyone with a zeal to learn SEM Training can enrol in the SEM Training Program
Do you provide Instalment facility to the aspiring students and how does it work?
- Yes, Students can make payments in 2 instalments. 1st instalment to be made after the demo class and 2nd instalment should be made within 15 days from registration date
Will I get Certification for SEM Training?
- Yes, you will get course completion certificate from i Digital Academy
Do you support Placement assistance post completion of SEM Course?
- We offer placement assistance to all the students for upto 6 months from the date of registration.
What Our Students Say
4.9 out of 5 based on 2314 ratings.
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Got Good Placement
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Overall a very Good Experience
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Very Friendly Learning Atmosphere
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Trainer Has Good Knowledge on Digital Marketing
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