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Clearing SEO Interview is the next big task for students and professionals who have successfully completed SEO Training in Bangalore. To make things easier for you, we have compiled a list of 107 interview questions that will help you to clear your SEO interview with confidence and get a high paying Job in SEO.
Browse through the list of top SEO interview questions asked by SEO Experts while shortlisting the right candidate for SEO Analyst role. You can also use these interview questions after completing Digital Marketing Training
A search engine is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by the search engine
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matters because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.
The names are as follows – Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.
The founders of Google are Larry Page and Sergey Brin.
Google was established on 4th September 1998.
The World Wide Web (WWW) or the Web is an information system on the Internet which allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another.
A domain is a distinct subset of the Internet with addresses sharing a common suffix or under the control of a particular organization or individual.
For example, in www.idigitalacademy.com, idigitalacademy is the domain.
A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
A Web server is a program that uses HTTP (Hypertext Transfer Protocol) to serve the files that form Web pages to users, in response to their requests, which are forwarded by their computers’ HTTP clients. Dedicated computers and appliances may be referred to as Web servers as well.
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Web sites are hosted or stored, on special computers called servers.
A web crawler (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. Many legitimate sites, in particular, search engines, use spidering as a means of providing up-to-date data.
Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searchterms and their locations.
Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.
The incoming links to your website or webpage from the different page of the same website are called as Backlink. It is also called as an inbound link.
The outbound links are a Links which are linked from your website to another webpage or website.
Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage. To index and update a webpage Google uses the Googlebot (Web Spider).
A keyword is a single word, and while a combination of those keywords makes phrases. These are used in the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match.
Robot and crawler are all same and referred by different names. It is referred to be as the software program that follows or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
On searching your domain if nothing appears, then there are three possibilities.
The process of finding out new keywords from the root keyword from the search query is referred as keywords stemming.
Cloaking is a deceptive way of optimizing your website for search. In this technique, a different content will be shown to the search engine crawler than what is presented to the end users.
There are mainly types of Meta tags in SEO.
We can add 60 characters in the title tag and 320 characters in Meta Description tag.
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
Page rank is calculated on the basis of quality inbound links from other website or WebPages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
Organic search is a method for entering one or a plurality of search items in a single data string into a search engine. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Paid search marketing means you advertise within the sponsored listings of asearch engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM).
Ans. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are collections of the most frequently search terms over the Google search engine.
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.
Both are necessary, creating quality content is equally important to building backlinks. Although building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. It involves other methods that can get you more search engine visitors like PPC advertising.
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context.
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
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On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.
Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.
Long tail keywords are phrases containing over 4+ words that make search results highly specific.These long phrases are used by smart SEO experts when they attempt to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates.
In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy. Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.
Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.
For example, most people would consider these the same urls:
But technically all of these urls are different.
Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL (see below) and also appears at the top of a browser.
URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.
SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines becomes improved.
SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.
Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.
Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.
When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.
A Do-Follow Link, as the name suggests, allows Google link calculator called Page Rank to count all the inbound links from other web pages and websites as link points. The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.
A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.
No-follow link attributes are structured in the following manner:
<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>
Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website. They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.
Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.
An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.
From the perspective of SEO, there is a difference between backlinks and quality backlinks.
For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.
The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.
The top 3 ranking factors affecting the search engine algorithm of Google are:
Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit. Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.
An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
Doorway Pages refers to web pages or websites that are developed for higher ranking when specific search queries are entered.
404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.
Analyse the problem and resolve them step by step:
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PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
Keyword density will help to stand out your content from others. The formula is: (Total number of keyword/ total number of words in your article) multiply by 100.
The first step would be to update the previous site with a permanent redirect to a new page for all the pages. After that, I will remove the previous content from a search engine in order to avoid duplicate content issues.
From SEO point of view few SEO stuff have to be implemented:
Toxic Link are the links which are said to be as the harmful links which affect your website. If there is any link in ‘Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disallow tool’.
There are several tools which can help you to check all these low quality backlinks and the paid tools which can be used is Ahrefs
Backlink tools runs a series of tests to tell you how many backlinks are pointing to the weblink you entered.
If you have just started on building links you can do audit quite often. But a complete link audit should be done approximately once a year.
A Frame in HTML is a technique that divides the content of a page onto several parts. Search engines consider Frames as completely different pages and may have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead.
The most important area to include your keywords are,
If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrongdoings.
If the SEO method doesn’t work, perform the following activity:
Google Analytics is one of the most empowering analytical tool in SEO, launched in 2005, which helps an individual to track and monitor the traffic on their websites.
It is a fermium web service, which means that it provides certain basic services free of charge while the premium services demand investment.
Google PageRank is the software which the Google runs which are determined by the relevancy of one web page based on the number of quality backlinks it contains.
Search engine submission is the submissions in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.
In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.
Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.
Article submission is considered a part of Off-Page SEO optimization which can add up more an more Article submission, which involves the presentation of articles to online article directories like EzineArticles, Go Articles, ArticleTrader etc.
Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website which will again add up the information to the website.
A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified ads are much cheaper than any other ads.
Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. This would ensure your back link is present over there and help you to improve in link building.
A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.
Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.
Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.
RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.
Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow showing author bio (writer) at the top or bottom of an guest post.
Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence and can submit their own links with the comment which will help them to increase their presence online.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.
HTTPS (Hypertext Transfer Protocol Secure) is the protocol which is used to secure the communication on the World Wide Web. It prevents unauthorized person from seeing information that visitors send or receive over the Internet
Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results. These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.
Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries. The Knowledge Graph is a knowledge base utilized by Google to improve its search engine’s results with semantic-search information gathered from a wide variety of sources.
Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
An SEO Audit is a detailed check-up for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion. You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.
Some of the popular blogs can be found in Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.
AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.
The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, Moz, SEMRush, Check My Links etc.
Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.
The purpose of cloaking is to boost a website’s search engine rank on certain keywords.
Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.
Keyword frequency is the number of times a keyword or phrase appears on a single Web page.
Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.
The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor. A high organic CTR in Google or any search engine means you get more traffic.
Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.
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